Summoning the Genie

People come to me because, as they put it, they’re not good at selling themselves. I hear this from everyone: salespeople, marketers, actors, speech writers, strategic communication professionals, PR agents. For the majority of us – even those where selling is a centr… Read more...

Specialists & Generalists

Most employers want specialists.

Because of this, most people want to be specialists and yet, after years of interviews with professionals, I can tell you that most people are generalists (even the people that are seeking to hire specialists!).

The most specialized specialist out t… Read more...

A Contagious Glow

Ever run into someone who’s in love? When they talk about the one they love, they glow. It doesn’t matter what the subject is; you get a big smile and shining light, and it’s contagious that glow. You want to be around it.

You can use this experience in other sit… Read more...